Importance of BRIC

The cold war era has ended now. Its time to acquire the market worldwide. Merger and Acquisition has become a buzzword now. The big MNCs are trying hard to expand their operational territory moving beyond the few countries. They are desperate now. And the mother countries are backing them to expand. The masterminds understood the importance of the Power of the Market. The profit you can only reap from a big market only through maximizing sales as the margin of profit is quite low because of the high competition. So, big markets, large number of consumers are what required most.

Here lies the importance of Brazil, Russia, India and China (BRIC in short). Almost all the transnational companies are eying to those markets. A large number of middle class consumers, business environment (free trade zone), political stability, good spending power, knowledge driven economy, everything is there in these countries. So, the companies are interested to invest in these countries after the saturated US and European counterparts.

What I would like to point out is that, India’s position is now more Eco-political instead plain vegetarian politics.